SEO audit is a detailed analysis of how your pages are optimized and whether there are any issues that can hurt your site from an SEO perspective. It is a tool needed to determine where a website stands in terms of its ranking when finding online. A website’s ability to appear on search engine results pages (SERPs) is also measured through an SEO audit, which makes this process critical in your website’s success.
SEO audit is an essential part of keeping your SEO strategy updated. It helps boost your website’s search engine rankings to attract more leads and visitors. It looks at a website and identifies its strengths and weaknesses to identify which areas to improve on. It needs to be done regularly in order for your site to be sustainable in the future. Here are the reasons why your website needs an SEO audit:
One of the reasons why SEO audit is important is because it helps identify technical SEO issues. Technical SEO’s focal point is to meet the search engine guidelines and requirements for indexation, crawling, and user experience.
Site Performance
An SEO audit can help you speed up your website. It is important to remember that Google prioritizes user experience, and a fast website means good user experience. The longer you make your visitors wait, the more you will drive your potential patients away to competitors.
Redirects and Response Code Errors
A redirect is a way to send both search engines and users to a different URL from one they originally requested. The common types of redirects are 301 Redirects, 302 Redirects, and Meta Refresh. Response errors like 404 errors act as roadblocks to users. Redirects and code errors should be at the minimum. These issues should be fixed immediately to provide a better user experience.
Site & URL Structure
A site should be categorized to have a good site structure and URLs should be concise and descriptive. The SEO audit can help with fixing your website and URL structure.
Indexability and Crawlability
Indexability is the search engine’s ability to analyze and add a page to its index. On the other hand, crawlability describes the search engine’s ability to access and crawl on the content of a certain page. These two elements are important in the visibility of your site.
Missing alt tags and broken images
Alt tags are a way to accurately describe the images in your site to search engines so that these images are indexed properly in image search. Broken images can cause broken links and reduce user experience. When this is done properly, it brings extra traffic to your site.
Broken internal and external links
Research has shown that 35 percent of websites had broken internal links which resulted in bad HTTP status codes. Broken codes can seriously affect your website’s authority and visibility.
Low text-to-HTML ratio
A good text to HTML ratio is anywhere from 25 percent to 70 percent. Websites who have well visible text ratios are rank higher than those who do not. If your website goes below 25 percent then you have a problem in your hands.
Too many on-page links
Having many unnecessary links on your site can affect your rankings. If you put too many links on your website, it can lead to a bad user experience which you do not want to happen.
There’s one important thing you need to know: Search engines should always be the leading source of web traffic to your site. If it’s not, then there’s something wrong and this problem should immediately be addressed. The best way to do that is to conduct an SEO audit. It will show you why your website is ranking poorly in search engines.
Whether you want your practice to drive awareness, acquire or retain new patients, Website4MD can craft and develop marketing campaigns tailored just for you. Aside from our SEO services, we also provide web designing, content marketing, digital ads, email marketing, and even traditional media. We make sure that at the end of the day, we help you increase your customer engagement, build loyalty, and deliver results.
